The Media’s Appeal To Emotion

Most media manipulation tactics have one common denominator: the justification of not doing real investigative work through an appeal to emotion.

That emotion can be:

1. ๐˜พ๐™ค๐™ข๐™ฅ๐™–๐™จ๐™จ๐™ž๐™ค๐™ฃ: justifying unproductive measures in the name of good intentions, victimization to elicit protective instinct. ๐‘ฌ๐’Ž๐’‘๐’๐’๐’š๐’†๐’… ๐‘บ๐’•๐’“๐’‚๐’•๐’†๐’ˆ๐’Š๐’†๐’”: Good Intentions/Ideals, Single Perspective, Appeal To Emotion, Victimization

2. ๐‘ญ๐’†๐’‚๐’“: eliciting the fight/flight/freeze response in the body, eliciting response of waiting for salvation/solutions from above/powerlessness or at the other end, self-righteousness/entitlement. ๐‘ฌ๐’Ž๐’‘๐’๐’๐’š๐’†๐’… ๐‘บ๐’•๐’“๐’‚๐’•๐’†๐’ˆ๐’Š๐’†๐’”: The Hegelian Dialectic or Problem-Reaction-Solution

3. ๐‘ญ๐’†๐’†๐’๐’Š๐’๐’ˆ ๐‘ต๐’๐’• ๐‘ฎ๐’๐’๐’… ๐‘ฌ๐’๐’๐’–๐’ˆ๐’‰: not trusting own impressions and relying upon external forces. ๐‘ฌ๐’Ž๐’‘๐’๐’๐’š๐’†๐’… ๐‘บ๐’•๐’“๐’‚๐’•๐’†๐’ˆ๐’Š๐’†๐’”: Authority Figures, Gaslighting, Validity/Invalidity Through Association.

4. ๐‘ป๐’๐’๐’†๐’“๐’‚๐’๐’„๐’†: slowly rolling out measures as the public is warmed up to new ideas. ๐‘ฌ๐’Ž๐’‘๐’๐’๐’š๐’†๐’… ๐‘บ๐’•๐’“๐’‚๐’•๐’†๐’ˆ๐’Š๐’†๐’”: Mere Exposure, Good Intentions/Ideals, Victimization

5. ๐‘จ ๐‘บ๐’†๐’๐’”๐’† ๐’๐’‡ ๐‘บ๐’–๐’‘๐’†๐’“๐’Š๐’๐’“๐’Š๐’•๐’š: assuming stupidity, ill intent, ignorance on the part of the opposition. ๐‘ฌ๐’Ž๐’‘๐’๐’๐’š๐’†๐’… ๐‘บ๐’•๐’“๐’‚๐’•๐’†๐’ˆ๐’Š๐’†๐’”: Discrediting Dissent, Assuming Reasons, Labels/Frames, False Opposites/False Dichotomy.

Tools of Media Manipulation [Part 1]


I am very happy to announce that I have created my first Udemy course called Tools of Media Manipulation. You can find itย here. Link includes discount.

“Manipulation tactics work because they address our blind spots, our assumptions and our vulnerabilities.

In this course we will look into how we can be persuaded to adopt certain beliefs through language tricks, subtle suggestions and emotional manipulation.

We will look into how we give away our power in the name of good intentions and we will see how we can take it back.

This is the first part of the Tools of Media Manipulation course in which I discuss the fundamentals of media manipulation and how it relates to our emotional wounds. Before we are able to identify manipulative behavior we need to understand how our mind works and how we form belief.

I intend to create one or two more parts on Media Manipulation in which I will discuss each tool in detail (Labels/Frames, Assuming Reasons, Repetition, Authority Figures, False Opposites, Discrediting Dissent, etc). In the next parts I will also discuss ways of defending ourselves from manipulation tactics.”